NEWS

News, Articles, Viewpoints

Restart Your Marketing Campaigns

Location, Location, Location As we return to a new normal, locations for filming are going to be central to any piece. Pre-COVID you could always fly to sunnier climes to make sure the product, especially a new car was shot in the best surroundings available. With restrictions on travel and a possible 14-day quarantine period, Read more about Restart Your Marketing Campaigns[…]

Motorsport teams and wider automotive industry innovating to help fight Coronavirus

Race on a Sunday, buy on a Monday is the mantra for many in motorsport. A way of showcasing new cars, motorbikes and brands to an adoring public. Brands would become a church for those that followed them every week through the different championships. Motorsport, however, is continuously evolving, the regulations in the various championships, Read more about Motorsport teams and wider automotive industry innovating to help fight Coronavirus[…]

Keep smiling but more importantly keep chatting

We are living in strange times, the Coronavirus has obliterated our daily routines, our jobs have changed drastically, family life is completely different but this is the time when we need to pull together. I hear you, words do not pay the bills, however, they do help someone’s mental health and for the here and Read more about Keep smiling but more importantly keep chatting[…]

Don’t let Coronavirus derail your media output

With Coronavirus (COVID-19) sweeping the globe, many organisations are taking drastic steps to limit the effects of this infectious disease. According to World Health Organization (WHO) chief, Tedros Adhanom Ghebreyesus, this virus has put the world in “uncharted territory” but he went on to say that it could be contained with the right measures. In Read more about Don’t let Coronavirus derail your media output[…]

Chris Ingram 2019 ERC Champion

BBC Top Gear Colin McRae tribute is a class act – now it’s to time to back future champions

BBC Top Gear and Chris Harris made an emotional tribute to the late great Colin McRae last night (Sunday March 1 2020). It was brilliantly told, with footage of the 1995 season, interviews with Carlos Sainz, Dave Lapworth and David Richards and of course Colin’s father, Jimmy McRae making it a must-watch piece of telly. Read more about BBC Top Gear Colin McRae tribute is a class act – now it’s to time to back future champions[…]

geneva-motorshow-cancelled

Streaming is the answer after cancellation of Geneva Motor Show 2020

The organisers took the unprecedented decision to cancel the Geneva Motor Show on Friday. Due to open to the world’s press on Tuesday March 3rd – the decision was made by the Swiss authorities that no events with more than 1,000 people are allowed to take place until March 15 2020 due to ongoing worries Read more about Streaming is the answer after cancellation of Geneva Motor Show 2020[…]

Podcast Consumption On The Up

Podcasts, we cannot get enough of them. We are plugging them in, whether we are out for a run, walking the dog, in the car or at home – the podcast is the fastest growing form of media. With all this in mind, brands can no longer ignore the podcast as a mainstream media channel. Read more about Podcast Consumption On The Up[…]

Secrets of Speed – Toby Moody’s Magic Moments 2

Have you been listening to podcasts – are they part of your routine? Make the Secrets of Speed Podcast your weekly fix on all things motorsport – a new episode is out every Thursday – download, like and subscribe from your favourite podcast distributor. The Secrets of Speed takes you behind the scenes. Listen to Read more about Secrets of Speed – Toby Moody’s Magic Moments 2[…]

Secrets of Speed – Episode 5 – Moto GP

In this episode of the Secrets of Speed, Toby Moody previews the 2020 Moto GP season. Who will win the championship? Can Valentino win a race? Is there a possibility of a family feud? Testing in Sepang has shown that Valentino Rossi is ready for the new season, even if his long term future is Read more about Secrets of Speed – Episode 5 – Moto GP[…]